"The right man in the right place." Ing the phrase bank insurance company as CEO, Mr. Tilmant is important to understand the situation.
Michel Tilmant brings some changes to the management of ING. This change - as he calls it himself - his (KIST) earlier, that is centered around three areas of interest with a change in style most of all:
* Risks - than its predecessor, avoids the risk - with the inline,
* Ing to the focus more on the autonomous development - and therefore
* He is a brand, a culture solution chosen
Basically all three are significantly related to each other.
A brand, a culture
Changes in the style of Formula One sponsorship (F1) is achieved by securing championship. Renault team, his Japan (seven mild) Tobacco And Telefonica has to suspect that, knowing that the world champion Alonso will leave Renault for McLaren Mercedes after should continue to lose sponsors. ING takes quick decisions and three years (2) is a sponsorship. It's a pity that the world champions will leave Renault, but F1 (Global), ING is a means of enhancing brand aspirations. The sponsorship sponsoring another, such that the New York Marathon is a global event with a style break means. Marathon sponsorship is intact. D Postbank - - there's still a very important brand in the Netherlands that will be affected by this new strategy: Blue label to the left. "BBL what happened to the green label" where CEO Tilmant was president before it merged with ING answer. Fernando Alonso (F1 pilot) ing the current one, characters in commercial television in Spain, where Alonso is a national hero and ING Direct is one of a growing business. Single brand operations functions.
F1 has strengthened our organizational culture. 20,000 employees (sixth of the total), one of the events attended one ... Ing to the brand "ambassadors" led an army. (4)
Cees Maas: "F1 is no longer a safe game: innocuous drivers crashed out of the car ..." Mexico plants trees in F1 and the environmental impact (source unknown) to balance.
... A culture: "I try to install to create a culture here," the young ING managers around the world with 139 signatures on a T-shirt shows. They know about their roots and should the Dutch ING. He wants a change in mindset "Success is your biggest enemy." He do not like things half. At the entrance he caught her human resources department: I'm sure the right people want to be in the right place. They are still young and I want to select talent. 28-30 you can find what they are capable of being a top manager. You have to actively guide these. If you come to own it until they can already waited too long, they can leave. He closely watches the top managers ... Every three months the board 60 top managers to review the functioning of the name name. 200 Once a year they have one with a large group of managers. Board decided on promotion. Better performance, more focus on measurable goals "accountable" for N customers: the group within the club and you prevent the formation of culture (annual 2005 report) can check the changes in the way on diversity. No more "Dutch poldering" What is another word for compromise. Ing the extensive discussions not specifically addressed the global stakes, "but by" better policy implementation injury.
That this global brand strategy is working is evident when you search for previous acquisitions. Like "Reliastar" These companies have adopted the label ing (: ing for Reliastar search on Google and you'll get.) However, although the mayor financial service providers, their brand international top 85 position in the list of global brands "only" shows. F1 Renault sponsored by the Coca-Cola as a global brand must change.
Risk
Profit / company forecast earnings for the investors present Tilmant "abolishes". It is a process that can not understand quite well: "People spend more time on the activity and no one knew for what is."
The company that strategic orientation (German BHF Bank, the Netherlands and CenE Bankiers) does not match the other buys and sells part of that is (Turkish bank Oyak). Unlike his predecessor that he does not like large acquisitions "always costs too much." He believes in autonomous growth (growth engines like ING Direct, Insurance and Pensions support provided by Asia) and the discipline and meditation (3) is emphasized.
Tilmant with spending time on the business he does not want a relationship. Then he closed with profit forecast - because, ". Its quite the advantage you think you can find the next three months will make arrogant" because he understood that the other put doesn0t and investors have not heard a negative response. "We already provide more information." BBL where an action is Tilmant Chairman inherited from ING. They also did not anticipate investors. I ING noted that "these predictions has become a burden when the market was negative ... the management of the company then said he took more time in adjusting forecasts.". We close with it "
Tilmant style is more rational, less international and its predecessor, which was concerned about the status of women in business than the Dutch. But in addition to style there is not much of a difference: "I agree with trading on the content of KIST and believe that more women should reach the top.
Change. If there is a change in the financial environment ... U.S. 9 / 11 after the financial institutions to track financial transactions they should perform. And since the "accounting scandal there is more control over financial reporting ..." We must stick to rules and procedures at the same time attention to burocratic "Another change:. Now, more than 50% of shareholders arise U.S. and UK a reality (new) .. and himself from ING oversees more investment.
Risk and uncertainty
Dutch Postbank brand will leave that question will come up with the unexpected effect ... After all the risk?
In an interview about the credit crunch crisis, Michel Tilmant said these complex mortgages and credit derivatives became so complex that we invest in these areas have been careful with "We the foreign products too complex and very found risky. " So they missed the extra benefits over a period of prosperity, but the damage they dealt with the excesses of others were missed. "We are awake and alert, but not be mad that we are crippled financial system (5). Should
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