US elections: Indian IT majors seek image makeover

BANGALORE: Als Amerikaanse presidentsverkiezingen Hellingen van de retoriek tegen banen offshoring, India's software vlaggenschip dienstverleners op het zoek naar zijn een nieuw Gedrag imago.

Voor Wipro, Infosys anderen, multi-dollar outsourcing miljard reuzen puts het Amerikaanse beursgenoteerde aandelen of uitdaging is om een ​​minder worden gezien als voor goedkope Bangalore dump Amerikaanse bedrijven in het werk of Scheepvaart buitenland in meer als verantwoordelijke FIRMS scheppen van Het banen investeren in het ins Toekomst van Amerika.

"Als jonge mensen naar ons in Amerika als kijken career, we zijn erin geslaagd," TV Mohandas Pai zes jaar geleden gezegd, Toen Hij WAS van een bestuurslid Infosys.

Vandaag of Ladak, India's IT-100 miljard dollar in business process outsourcing (BPO) industry-werk aan het dat zegt mensen 107,000 live in the Staten Verenigde, bijna Derde een van zijn Amerikanen hen, dat is een gezicht verdubbeld in vijf jaar.

Makeover of industry krijgt een nieuwe Urgentie WAS voorafgaand aan de presidentsverkiezingen banen in november in de VS Waar zal een probleem crunch. President Barack Obama heeft aangescherpt historische kritiek van Amerikaanse bedrijven 'exporteren' jobs, aan de belasting 'em op meer naar het zoek Gedrag of you in gebruiken dat geld om om diegenen die helpen thuis werk.

"Ik ben verantwoordelijk transformeren van voor het een het Hebben of organisatie van een van een look in feel ... Amerikaanse onderneming Veranderen van Infosys Infosys Verenigde of Verenigde in Staten Staten," Padmanabhan Rao, die hoofd aan het van het Amerikaanse bedrijf activiteiten , zoals of Geschiedenis schrijft profiel LinkedIn.

Het is een in toenemende zakelijke realiteit mate. Of industry-outsourcing, India streven verspreiding verdedigd door naar andere Aziatische centralized, zoals of filippijnen, verwacht soon hit $ 225 op een miljard jaaromzet in 2020 - een onrealistisch doel zonder een in de Sterke Groei Verenigde Staten, of grootste markt.

Infosys IS werkzaam 15,000 in Verenigde of Staten waaronder die sets short-term werkvergunningen in een andere zal Gehuurde 1200 inwoners Hebben afgelopen in het jaar. Noord-Amerikaanse klanten you genereren bijna Derde van de twee inkomsten total. Infosys heeft meer dan mensen Wereldwijd 145,000.

Rao doel voor het vertelde Reuters Infosys is dubbel aan de lokale Werving in selectie in dat kan het als gebeuren zo vroeg volgende boekjaar. Een deel van Geschiedenis job, Rao zegt, is "om you denken Infosys global, act local doel."

Indiase uitbesteden Bedrijven zijn "bereid zijn op you voeren in dingen you anders doen een beetje om hun laten zien Investeringen Amerikaanse in the economy," Aldus Helen Huntley, Vice President bij een Gartner Inc., wijzend op de van het toon politieke debate is gegroeid overeenstemming is harder in Greater economische onzekerheid.

"Dat is de motivatie motivatie voor klanten in politics ... (die willen zien) Voeten op straat," ze zei.

Puts oprichting van winkel in Verenigde of Staten Indiase outsourcers Kan Win van meer zakelijke kleinere Amerikaanse klanten druk in onder aan verkiezingsjaar jaar you nemen in uit you besteden plaatse ter.

"Het speelt Natuurlijk Indiase providers to die een willen aanwezigheid in VS laten zien," zei Huntley.

Of Indiase bedrijven steeds vaker op zoek van de naar personeel ene naar hun hun eigen klanten boeken you verwerven orders. Also said helpt Hebben een public relations instrument-om you hun werk als profileren lokale Scheppers, Huntley opgemerkt in een voor aantal Cdn Kwalificeer I staat incentives.

Tata Consultancy Services is bij het centrum geopend in Cincinnati, Ohio in 2009, Governor van de staat Studeerde aan de-lint snijden ceremony.

"From Indiase bedrijven zijn zeer Actief" krijgen in het van lokale media policy, merkte Huntley. TCS, India's software nummer 1 diensten export Opende vorige Technologisch maand een centrum in Santa Clara, California om te dienen als voor mobiel Hoofdkantoor computergebruik ict werk
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